Building Your Professional Brand Through Social Media

Dickstein Shapiro LLP and Women's Intellectual Property Lawyers Association (WIPLA)
invite you to join us

Building Your Professional Brand Through Social Media

Wednesday, April 24, 2013
5:30 PM Wine and Cheese Reception
6:30 PM Panel Discussion

Dickstein Shapiro LLP
1841 Page Mill Road
Suite 150
Palo Alto, CA 94304

Program
Social media is one of the most dominant ways people connect and communicate online. With more than 80 percent of in-house counsel already networking on LinkedIn, and over a billion tweets being sent each week, social media is becoming an important business generation and professional branding tool for attorneys.  In this panel session, we will present an overview of the social media options, the pros and cons of each, and, most importantly, how the strategic use of LinkedIn, Twitter, and blogs can result in the long-term benefits of developing and reinforcing your professional brand, as well as broadening your network and visibility in the legal market.  

Speakers
Krista Carter, Partner, Intellectual Property Practice, Dickstein Shapiro LLP (moderator)
Susan Goodhue, Senior Director, Legal, LinkedIn Corporation
Cynthia McCollough, Director of Marketing Technology, Dickstein Shapiro LLP